info@saveworks.com.tr +90 544 514 02 42 İzmir TR

Ilıca Hotel

We developed an end-to-end communication and design strategy to increase Ilıca Hotel’s brand awareness, strengthen its positioning on both national and international levels, and enhance the overall guest experience. Our goal was to position the hotel not merely as a place to stay, but as a leading brand representing Çeşme’s vision for tourism.

Category
Tourism, Hotel Services
Scope
All in one
Year
2019 — 2025
Location
Çeşme, İzmir

Brand

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Ilıca Hotel logo and brand application
Ilıca Hotel door hanger applications
Ilıca Hotel business card application
Ilıca Hotel corporate card applications

The brand positioning and corporate identity were renewed; print applications and the sub-brand system were brought together in a single visual language.

Software

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Ilıca Hotel website, desktop view
Ilıca Hotel website, mobile view

The website was redesigned with a focus on user experience; the content flow and digital operations moved to a more integrated structure.

Social Media

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Ilıca Hotel social media post — “Some dreams begin when you wake up”
Ilıca Hotel social media post — Aegean shores
Ilıca Hotel social media post — child on the beach
Ilıca Hotel social media post — thalasso therapy pool

Social media and campaigns were managed with strategic content; performance-driven ads strengthened the brand’s digital visibility.

Production

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Ilıca Hotel production photo — kids’ pool
Ilıca Hotel production photo — spa
Ilıca Hotel production photo — drink
Ilıca Hotel production photo — king suite
Ilıca Hotel production photo — pool area

Professional photo and video productions created a long-lasting visual language in line with the brand’s strategy.

Outdoor

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Ilıca Hotel digital screen application 1
Ilıca Hotel digital screen application 2
Ilıca Hotel digital screen application 3
Ilıca Hotel digital screen application 4
Ilıca Hotel digital screen application 5
Ilıca Hotel digital screen application 6
Ilıca Hotel mupi poster application 1
Ilıca Hotel mupi poster application 2
Ilıca Hotel mupi poster application 3
Ilıca Hotel mupi poster application 4
Ilıca Hotel indoor billboard application

We managed regional and nationwide billboard and outdoor advertising campaigns.

Fairs & Events

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Ilıca Hotel trade fair stand concept visualisation
Ilıca Hotel trade fair stand 1
Ilıca Hotel trade fair stand 2

Stands were designed for national trade fairs; the concept, promotion and communication of events were managed together.

Architecture

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Ilıca Hotel architectural concept project 1
Ilıca Hotel architectural concept project 2
Ilıca Hotel architectural concept project 3

Architectural concept projects and wayfinding solutions improved function, orientation and the guest experience across the hotel grounds.